So, there’s a lot riding on this telecast this coming weekend.” “If we can deliver numbers, and to me, 60,000 buys is numbers, I think we have a chance to call the rematch for Serrano and Taylor, and for Canelo-Triple G. “It’s almost a test, and I think it could revolutionize how companies cover sports with a third party” said Portnoy of the fight having multiple broadcast options. On his show this week, Dave Portnoy explained how important the upcoming broadcast is for Barstool and future coverage of live sporting events. Fans purchasing the fight through that feed will hear Dave Portnoy, Dan ‘Big Cat’ Katz, Caleb Pressley, Robbie Fox, and Rone and Large deliver Barstool’s coverage. At that time, Highmark won the naming rights over the next ten years at a cost of $5 million per year.īarstool Sports will look to add a new dimension to live sporting events on Saturday night, when the popular sports brand partners with DAZN for coverage of of the Canelo Alvarez-Dmitry Bivol fight live from Las Vegas.Īn alternate audio feed of the fight will be provided by Barstool through a dedicated link. That is what created the opening in 2020. New Era pulled out of its naming rights deal with the stadium. “Who wouldn’t want to go to an event called the Toilet Bowl? We’d get comedians there and do a fun comedy show and halftime.” “We really think it would make a statement: ‘TUSHY Stadium’ with an annual ‘Toilet Bowl’ event. The company’s founder, Miki Agrawal, told McCarthy that she intends to bid again. If the NFL bristles at Barstool, remember that in 2020, a bidet manufacturer called TUSHY also wanted to bid on the naming rights to the stadium. The plan for the new stadium has been met with some resistance from the public as the $1.4 billion stadium plan is set to receive more than half of its funding from the public. With sports betting legal in New York State, it could be argued that a naming rights deal for a stadium in the state makes more sense now for Barstool and parent company Penn National Gaming than it did in 2020.īarstool, Highmark, or any other company that may be interested in putting their name on the new home of the Buffalo Bills are probably doing some PR math right now. He has not commented about any intentions Barstool would have for the new stadium. A spokeswoman for Highmark told Michael McCarthy of Front Office Sports that no deal regarding the current stadium’s naming rights will carry over to the new one.ĭave Portnoy said on Twitter that he was “very serious” about Barstool bidding for the naming rights to the stadium in August of 2020. The company also has first right of refusal on the next deal, but with the new stadium not set to open until at least 2026, that leaves the door wide open. Highmark has a deal to keep naming rights on the stadium through 2025. That could pave the way for Dave Portnoy and company to make another bid. In the end, the digital sports brand lost out to Highmark Health Blue Cross Blue Shield of Western New York, but the team announced in March that a new stadium is on the way. Two years ago, Barstool Sports made a bid to win the naming rights to the Buffalo Bills’ stadium. That means there is a potential for 42 mobile sportsbooks in the state.
If regulators believe a second skin could provide additional economic benefit to Ohio, the state will grant licenses for those as well.
Every casino, racino, pro sports team and pro sports organization that operates in the state will be eligible for a mobile license. The second window opens immediately after and closes on August 15.
The first window opens on June 15 and closes and July 15. A new timeline published last week shows that the first application window is now set to open next month. Originally, the state’s Casino Control Commission expected to begin taking applications for licenses by early fall.
That means lawmakers and regulators have had to speed up their timeline in selecting who to do business with.
The law the state adopted indicates that sportsbooks have to be taking bets by January 1, 2023. After sports betting was approved in the state of Ohio last year, a countdown clock began.